Hello, I’m Ethan.
I'm a 31-year-old with a passion for product design, hailing from the sunny city of Orlando, Florida. Dive into my world and learn more about me below.
My story as a designer
As a seasoned designer with 12 years under my belt, I've had the privilege of shaping the visual and user experience landscapes for some of the biggest names in the industry. My journey began with a deep-rooted passion for design, which led me to prestigious roles at Apple and Home Depot, and later at BitPay. Perhaps most notably, I've been instrumental in launching MVPs for top YC companies, helping turn visionary ideas into tangible, successful products. My specialization lies in UX/UI for mobile apps, where I blend aesthetics with functionality to create seamless user experiences. This focus is more than just a job for me; it's a craft I continuously hone and take pride in.
Beyond my professional life, I'm blessed with a beautiful family. My wife, my 2-year-old daughter, and our new baby on the way are the center of my world. Balancing family and work, I also find time for golf every week, which isn't just a hobby, but a way to rejuvenate and inspire creativity. In the quiet moments, I'm often found brainstorming startup ideas, always seeking to fuse my design expertise with new, entrepreneurial ventures.My story is one of continuous growth, driven by a passion for design, an unwavering commitment to my family, and an entrepreneurial spirit that keeps me looking toward the future.
Designing since I was 17 years old
My journey into the world of design began at the early age of 17, a path marked by passion, dedication, and continuous learning. Over the past 12 years, this journey has taken me through some remarkable experiences, working with industry giants like Apple, Home Depot, and BitPay. My role in these companies, especially in launching MVPs for top YC companies, has not just been a career but a testament to my commitment to excellence in design.
Take a look at my resume
Head Of Design
As the Head of Design at GameBlazers, I led a team in creating and implementing design systems, web, and mobile applications from the ground up. My role involved guiding the team through every stage of the design process, from initial concepts to final execution for a new way to play fantasy football. We focused on creating a unified design language for a consistent user experience across all platforms. Collaborating closely with various departments, I ensured our designs were not only innovative and visually appealing but also aligned with the company's overall goals. My leadership was marked by a commitment to fostering a creative, collaborative environment and pushing the boundaries of design to deliver engaging and intuitive digital products.
Lead UX Designer
At NowSecure, I had the exciting opportunity to lead UX design for their wide-ranging product suite, including their Security Software as a Service, NowSecure Workstation, and various security report offerings. My role was all about making these complex products more user-friendly, focusing on smoother onboarding, ease of use, clearer data presentation, and giving everything a fresh, intuitive look
Lead UX Designer
At BitRail, as the Lead UX Designer, my team and I were at the forefront of developing the product across web, iOS, and Android platforms. We were deeply involved in crafting user personas, conducting comprehensive user research and testing, creating detailed storyboards, and designing complete end-to-end user experiences for our products.
Lead UI/UX Designer Mobile
While at Home Depot, I led the charge in developing unique and carefully crafted user experiences for both our mobile web and native mobile platforms. A key project of mine was the in-app SKU UX search, which I designed to significantly improve the ease of locating items across all stores. This involved deep user research, creating intuitive interfaces, and working closely with cross-functional teams to ensure a seamless integration of the feature.
Lead Product Designer
At Booster, as the Lead UI/UX Web & Mobile Designer, I led the charge in crafting exceptional user experiences. My role allowed me to apply my principles of clean, artful design while further honing my technical UI skills. I specialized in translating intricate, high-level requirements into fluid and effortless interaction flows. My expertise transformed basic wireframes into visually stunning and highly functional user interfaces. Through meticulous user testing, I validated these designs, ensuring their effectiveness before seamlessly handing them off to engineering teams to be brought to life.
UI/UX Designer
In my role at BitPay, I was key in identifying and solving configuration issues during product implementation, working closely with support and development teams to monitor and address both technical and business queries from clients. I diligently logged bugs and UX issues, seeing them through to resolution. Innovatively, I introduced a new design process and acted as the scrum master for operational team sprints, enhancing the efficiency of internal tool improvements. I also created clear, user-friendly documentation for business and technical procedures to speed up and optimize new team member onboarding.
UI/UX Mobile Specialist
At Brain Bytes, I was at the forefront of user experience for all incoming projects, recognized as the go-to expert for anything related to user experience and wireframing. My role spanned across a variety of platforms, from websites to iOS and Android apps. I skillfully crafted wireframes and mapped out user flows, collaborating closely with other designers and developers to devise strategies that ensured seamless teamwork and cohesion across all office teams on each project.
The core values that drive my work
My work is driven by core values that emphasize ensuring that every project is not only visually appealing but also deeply resonates with my values.
Hard Work
My work is driven by a strong ethic of hard work, ensuring dedication, innovation, and meticulous attention to detail in every design project, turning challenges into opportunities for excellence.
Transparency
Transparency is a fundamental value in my approach to design, guiding me to maintain open and honest communication with clients and team members.
Innovation
Innovation compels me to stay ahead of trends, experiment with fresh concepts, and challenge conventional thinking.
Growth
Growth pushes me to constantly learn, adapt, and improve, ensuring that my design skills and strategies evolve with the changing landscape.
