Objective: The project's primary goal was to establish Tern, a fintech startup, as a formidable player in the financial technology sector. This involved leading and developing the full branding, design system, and web application from scratch, ensuring a strong market presence and a seamless user experience.
Target Audience: Tern aimed to appeal to tech-savvy consumers and businesses seeking innovative, user-friendly financial solutions. The focus was on creating a brand and platform that resonated with a modern audience looking for efficient, secure, and intuitive financial services.
Scope of Work:
- Brand Development: The project began with establishing a robust brand identity for Tern. This involved market research to understand industry trends and consumer preferences, followed by the creation of a unique brand name, logo, color palette, and a brand voice that communicated Tern's vision effectively.
- Design System Creation: A comprehensive design system was developed to ensure consistency across all Tern's digital assets. This system included guidelines for typography, color usage, iconography, and component styling, ensuring a cohesive visual language across the web application and other marketing materials.
- Web Application Development: The cornerstone of the project was designing and building the web application. The process started with wireframing and prototyping, followed by user interface design that aligned with the established design system. The focus was on creating an engaging, intuitive, and easy-to-navigate platform that offered various financial services efficiently.
Challenges and Solutions:
- One of the main challenges was creating a fintech brand and platform that stood out in a crowded market. This was addressed through innovative branding and a user-centric design approach.
- Another challenge was ensuring the web application's usability and security, crucial in the fintech sector. Rigorous testing and adherence to best practices in web security were implemented to overcome this.
Outcome:The project successfully launched Tern as a promising new entrant in the fintech space. The branding resonated well with the target audience, establishing Tern as a modern and reliable financial solution. The web application received positive feedback for its ease of use, clean design, and robust functionality. Overall, the project set a solid foundation for Tern's growth and market penetration.
